Security & 2‑Step Verification
Project overview:
Ameriprise Financial aims to increase 2-Step Verification enrollment to increase client security and reduce fraud reports.
An enrollment campaign for 2-Step Verification was launched and our analytics showed that a significant number of clients did not engage with the campaign. To increase adoption on the mobile app, I was tasked with refreshing our enrollment campaign.
Process & collaboration:
User research: Partnered with the research team to validate user behavior. This insight allowed me to reprioritize the messaging hierarchy.
Competitive analysis: Gauged how competitors were talking about 2-Step Verification, paying attention to content strategy.
Content audit: Conducted an audit on various Ameriprise channels to understand how the business talked about 2-Step Verification. I identified a gap in our communication that was causing errors.
Content acceptance criteria: Collaborated with stakeholders to align on new messaging that would reach business goals.
Impact
Solution